MARKETING SYSTEM

Using the Royal LePage Signature Realty Home Marketing System, we will...

 

 

 

 

 

 

 

 

  • price your property accurately for the fastest sale at the best possible price;
  • do thorough research of the homes in your price range;
  • actively promote your home to targeted audiences;
  • market your property world-wide on the Internet using the latest in interactive technology; and
  • contact out-of-town buyers through the national referral network.

Our services include:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • placing a FOR SALE sign on your front yard to advertise your home;
  • holding OPEN HOUSES on agreed dates;
  • issuing HIGHLIGHT SHEETS describing the features of your home;
  • distributing BROCHURES to homes in your neighbourhood, so that your neighbours can spread the word to friends who may be looking for a home in your area;
  • placing REGULAR ADVERTISEMENTS in appropriate publications to publicize the strong selling points of your home;
  • featuring your home on our extensive, interactive WEB SITE;
  • promoting THE ADVANTAGES of your home with fellow Realtors, and
  • conscientiously working to find REFERRALS FROM OTHER CITIES whose needs might match your home.


At Royal LePage Signature Realty we work in partnership with our clients. We will actively seek input from you on the sales process, and we will keep you informed on all aspects of the MARKETING OF YOUR HOME.
And, last but not least, we undertake to go that extra mile to get you a prompt sale for the most money.

Determining the best price to ask....

Once you have decided on a Realtor to represent you in the sale of your home, the next and most important decision you have, is to determine the best price to ask. Do you want the most money, in the least time and with the fewest problems? If so, a realistic asking price will help you sell your home quickly and for top dollar. By pricing your home close to market value you ensure that the difference between your asking price and the price an informed purchaser will be willing to pay is less, resulting in the greater likelihood of competing offers.

Your home will also be less likely to become stale on the market, resulting in potential purchasers questioning why it hasn't sold yet. A house that is overpriced by 10% of it's actual market value is much less likely to sell within the first 30 days than one priced within 5% of it's true value. Not only will an over-priced home take longer to sell, it is also likely to sell for less than it's actual value. This is due to the negative effect often associated with properties that have been on the market for a longer than average time.

It should be pointed out that recommended listing prices are usually based on recent sales and current market conditions. It is always difficult to walk the line between getting the most for a property while at the same time remaining competitive enough to attract serious offers. Too often we are influenced by the price we would like to get versus a more realistic price that the market will actually support.

How you feel about testing the market will determine how much higher than the current selling prices of similar homes you will wish to ask for your property. You can always start at a higher price than the market indicates and then, if necessary, reduce your price at a future date. The drawback to this is that it could take longer than usual to sell and you could end up simply helping to sell other similar homes as they may look comparably better value than yours. While in the mean time your home has become stale on the market.

This is where the experience and knowledge of good Realtors such as ourselves is invaluable. We spend a great deal of our time and energy keeping our fingers on the pulse of the market and have the resources, connections and ability to keep you up-to-date with it's constant changes. We are your best source for determining and getting the highest price possible. Click here for an online evaluation or call us at (416) 445-4100 for immediate attention.

 

 

 

 

 

 

 

 

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